I'm excited to start work with a new client this spring - the Darwin200 project - developing and launching the PR plan for this inspiring expedition.
Darwin200 is a pioneering two-year global voyage (2023-2025) of 40,000 nautical miles aboard the historic Dutch tall ship Oosterschelde to train and empower 200 determined young conservation leaders and inspire solutions to our planet’s biggest environmental challenges.
DARWIN200 starts and ends in the UK, setting sail from Plymouth on 14th August 2023, and will retrace Charles Darwin’s route on the HMS Beagle that famously ignited a scientific revolution over two centuries ago.
From Chile’s glacial fjords to the tropical islands of Polynesia, it will enable over 640 sailors and adventure seekers to go to sea over 32 voyage legs as hands-on guest crew, 24 at a time, sailing, steering and navigating the ship alongside researchers on board one of the world’s most beautiful historic vessels. They’ll sail the three-masted schooner Oosterschelde from port-to-port across four continents, taking part in citizen science initiatives along the way to some of the most beautiful corners of the world.
Staying on board, while the ship is moored at key ports for one week at a time, will be groups of eight of the world’s most capable, young naturalists and conservationists, called ‘Darwin Leaders’. Aged between 18 - 25 years old, they are being chosen to complete a life-changing and immersive leadership training programme based on their outstanding demonstration of conservation action. The multinational Darwin Leaders will be mentored by top conservation experts who will guide and oversee their efforts. The intention is to drive a valuable exchange of skills, so that the Darwin Leaders return to their home countries empowered with experience and ideas which they will use during the course of their careers over the next 50 years or more.
I've worked with Oosterschelde for many years through my adventure travel agency Another World Adventures and so I'm delighted to take the relationship to a new level!
This Chapter has been engaged to develop the Press and Media plan for the Darwin200 voyage and to undertake the media advisory announcements in March / April 2023.
Working with me will be Alice Dogruyol who I collaborated with for the ultimate grand finale to the Running Out of Time relay in Egypt at the Extreme Hangout COP27 in 2022.
Watch this space!