WE TELL STORIES
THAT MAKE AN IMPACT
01 about
At This Chapter we get our kicks running brilliant publicity campaigns for organisations, people and ideas with impact.
This Chapter is an independent PR and communications consultancy specialising in finding the stories that make journalists take notice, and turning them into meaningful national and international media coverage.
We're passionate about using the power of PR and communications to impact life's big issues in a positive way.
Complex story. Difficult to explain. Not obviously news?
That's often where we do our best work.
Led by Larissa Clark, clients work directly with This Chapter's senior team. When a project requires additional expertise, geography or capacity, we bring together trusted specialists from our international network rather than carrying the overhead of a traditional agency structure.
It means we're lean when it comes to costs and supercharged when it comes to delivery. We value tradition and innovation in equal measure, have great ideas and believe experience is everything.
From ocean science and biodiversity to environmental justice, adventure, exploration and citizen science, we help organisations translate complex environmental ideas into stories that matter beyond the sector itself.
Available for consultancies and project implementation.
Larissa Clark is a PR and communications strategist with more than 20 years' experience creating high-impact publicity and communications campaigns across environment, conservation, exploration, adventure and responsible travel.
She has worked with changemakers around the world, from UN-big to grassroots-mighty, finding the stories that generate attention, inspire action and create powerful collaborations.
Alongside her agency work, Larissa is co-founder of Free Range Ocean, a UN Ocean Decade-endorsed initiative widening participation in ocean science, and co-founder of Another World Adventures, a specialist adventure travel advisory connecting people with extraordinary journeys on land and at sea.
She is a trustee of Women in Ocean Science CT and a member of The Explorers Club, the Ocean Cruising Club, the Bluewater Cruising Association and the Adventure Travel Trade Association.
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02 A few mini case-studies
STORIES WE'VE HELPED TELL HAVE APPEARED IN
BBC · CNN · The Guardian · The Times · The Telegraph · National Geographic · Sky News · Reuters · Forbes· and many more!
03 how we work
Every brief is different. So is the team we build around it.
Clients work directly with This Chapter's senior team. We bring together brilliant people from a trusted international network of freelancers and specialists, building the right team around each project and scaling expertise and capacity to fit the brief.
That might mean an intensive publicity campaign, long-term communications support, a new website or brand, an international project spanning multiple partners and countries, or simply some experienced thinking when you need to work out what to do next.
We're collaborative, curious and hands-on. We ask questions, challenge assumptions, find the interesting bit and then get on with making things happen.
Senior expertise. Flexible teams. No unnecessary agency layers.
From community solar farms to city mapping projects, a handful of examples are below. Check out more here
04 what we do
Publicity & Media Relations
Finding the story, finding the right journalists and creating the conditions for meaningful coverage. From one-off launches and announcements to international campaigns and long-term press office support.
Strategic Communications
Helping organisations work out what they want to say, why it matters, who needs to hear it and how best to reach them. Positioning, messaging, communications strategy, counsel and campaign development.
Campaigns & Collaborations
Creating communications campaigns that bring together stories, people, partners and opportunities. We're particularly experienced in complex, international and multi-partner projects.
Content, Brand & Digital
The things that make the story work everywhere else too. Brand positioning, websites, copywriting, reports, publications, newsletters, digital content and communications materials.
Events & Experiences
From media moments and launches to talks, expeditions and events, helping turn ideas into experiences people want to participate in, talk about and share.
05 contact
Larissa Clark - Director
Tel: +447951019504 whatsapp only
A UK company #11921691 with an internationally roaming team :-)